THE OBSOLESCENCE OF STRATEGIC MANAGEMENT

M. Suyanto

The emergence of Strategic Intent, which is a strategy based on a dream or vision, which makes the Management Strategy pride in the business school became obsolete. Strategic Intent have foresight, but only oriented Strategic Management today.

In Strategy Management or Strategic Planning or Corporate or Planning, how to deal with your opponent is always to underestimate what a company owned by now. At business schools Strategic Management is the culmination of knowledge that combines all the knowledge management. Starting with a set mission, SWOT analysis, which contains internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs. Although a mission, but more oriented to the problems seen this emotion than the opportunities and threats in the future. Analyzing the strengths and weaknesses of internal and external opportunities and threats using the current time. Likewise, in setting goals, developing strategies, designing programs, implementing and evaluating programs. If the orientation of the current time, the company will not be able to succeed with a jump, but only slowly creeping. Matshusita was not able to run after Sony.

While the mission of Strategic Intent setting, SWOT analysis, which contains the internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs oriented to time be dating.

In the Strategic intent, dreams and imagination must have an obsession to succeed and should be achieved gradually. Canon Xerox to win the market with an obsession, gradual and controlled. Initially Canon Xerox took a license to enter the market, then develop their own research and development, and find their own technology and eventually enter the Japanese and European markets that Xerox is not so dominant.

To set the target at a particular competitor is sometimes difficult, it can set the target a little more common competitors, as done by the NEC in the early 1970s, with the target computer and telecommunications industries. To make this dream a strategy based on emotions that do not use blindly. Start with the most likely done. For example this year in improving customer service, next year to improve the quality of products, the year after entry into the global market and so on.