DO NOT MAKE THE SCAPEGOAT IN BUSINESS

By M. Suyanto

When people fail in opening and running a business, most of them tend to blame the environment, subordinates, competitors, all associated with the failure. We prefer making someone else the scapegoat to correcting ourselves by learning from the faults we have made, and then with hard work, we try to succeed in what we want to achieve. We can make use of a failure as a valuable lesson to see the positive side of the failure itself.

When Steve Jobs was thrown from the Chief Executive Officer (CEO) Apple, he did not blame the corporate environment, which he also co-founded. “Put all the power, and set up a new and more sophisticated company” said Steve Jobs, who just graduated from Homestead High School in Cupertino, California, and he only lasted one semester at the College of Oregon. Later, he founded the NextStep Inc. company. Besides, Steve Jobs bought Pixar from George Lucas in 1986. When running this animation studio, Jobs, with all of his assistants, was able to produce some software, including Reyes (Render Everything You Ever Saw), CAPS (with Disney), Marionette and the Ringmaster. With Marionette, animators can not only create models and characters, but also add optical effects and lighting. With Ringmaster, it is possible to manage computerized animation productions. Almost all of Pixar’s software is an Academy Technical Award (Oscar) in the field of film making. Furthermore, Jobs, cooperation with Disney, successfully launched the Toy Story, which became the best-selling movie in 1995, and it was followed by Bug’s Life (1998), Toy Story 2 (1999), Monsters Inc. (2001), and Finding Nemo (2003) . The success of the films which were made by Pixar made Steve Jobs persuade Apple to acquire NeXTSTEP with the value of U.S. $ 400 million and appointed him as CEO ad interim. After successfully doing new business for the iPod and iTunes for its electronics consumers and for its retailers, Apple in Nasdaq could severely increase the income from U.S. $ 13 to U.S. $ 22 within 10 months until early February 2004, which made Steve Jobs CEO with the highest salary in California. Apple shares were (6.2%) and Pixar shares were (55%), which  made Steve Jobs had riches of U.S. $ 2.5 billion.

When Steve Jobs was deposed from the CEO, he was not offended against Apple, and he remained loyal to Apple, and even later on he was able to make Apple rise from adversity. Steve Jobs tried hard to establish new more sophisticated companies and did not blame the environment, or in other words, he did not make the environment the scapegoat.