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LEARNING FROM BANANA TREES TO DO BUSINESS
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By M Suyanto

God has created banana trees for the benefit of living creatures, particularly human beings. Banana trees grow in tropical areas, for example, in Asia, Africa, etc. Gobel Dharma Nusantara Company has made use of the philosophy of banana trees to mobilize its human resources so that it can compete with other companies and survive. The Company, which has cooperated with Matsushita firm, has produced Panasonic products and can afford to export them. This philosophy was invented by Thayeb Mohammad Gobel, the founder of the Company, in 1954.

In fact, all parts of banana trees are useful to us. The bananas, which are shaped curved, yellow or red, soft and sweet when ripe, contain vitamins. Banana leaves are used for wrapping food; their leaf sheaths for children-toys; banana blossoms for vegetables; banana trees for putting puppets in a shadow puppet show; and even banana skins for feeding goats. The benefits of bananas trees illustrate the philosophy that all the employers, as well as the employees of Gobel Dharma Nusantara Company, should be able to get on well in team work in order to make the products that are beneficial to communities.

Gobel Dharma Nusantara Company applies self-management that makes an efficient management system, listening to and satisfying customers. All that are around the Company are considered customers, such as communities, investors, suppliers, employers, employees, coworkers, governments, and environments. Suppliers and distributors should proportionally have mutual prosperity.

Gobel Dharma Nusantara Company keeps on trying to make useful products in accordance with its customers’ needs, and the products should have high quality with affordable prices. Satisfactory services are dedicated to achieving public welfare. Profits are used for investors, employees, business continuity, taxes, and social welfare. ”None of us blames each other”, said the leader of the Company.

Then, in spite of being cut off many times, banana trees will grow again as long as they haven’t produced fruits. After producing fruits, banana trees are ready to die. In this respect, banana trees describes the philosophy that both the employers and the employees of Gobel Dharma Nusantara Company totally dedicate themselves to the Company for the benefit of their customers, and prior to producing the best work, they will never leave the company, and they are ready to sacrifice for the achievement of corporate goals for the happiness for all of them, and they feel that they work at their own company with great sincerity and humility. Progress and development can only be realized through the joint effort and cooperation of every employee. The employees of the Company are united in spirit, and  they have pledged to carry out their tasks with high dedication, perseverance, and integrity.

In the end, before dying, the kids of banana trees grow around their parents to be ready to take over them, and in terms of it, banana trees illustrate the philosophy that the employers of Gobel Dharma Nusantara Company have processed the continuity of their offspring to continue the running of the company to remain a company that excels in the competition. Employees are empowered by developing the individuals regarded as the cores for the surnival of the Company before it gets to the step of its declination, and they should have personal and corporate responsibilities to serve society members as the baton holders of their predecessors.

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