KEEPING IN CREATIVITY

Written by M Suyanto Entrepreneurs are people who respond to any changes in the environment in creative and innovative ways. Environmental changes do not cause problems, including crises, provided that they are solved in such ways. Thus, beyond the emergence Read more

STARTING A BUSINESS FROM A RENTED GARAGE

By M. Suyanto Tom Peters and Robert Waterman put Hewlett-Packard as the best company at the end of 1970. Jerry Pornas and James Collins in their book entitled “Built to Last” included Hewlett-Packard as a company receiving an award for Read more

CREATIVITY IN ADVERTISING

By M. Suyanto Creativity is the ability to present new ideas, and innovation is the application of the new ideas. Actually we are all creative beings, but creativity has become paralyzed, because it is rarely practiced on a regular basis Read more